How do I request a review for disapproved products in Google Merchant Center?
Quick Answer
After fixing issues, use the "Request review" button in Merchant Center or wait for automatic re-crawling.
When to Request a Review
Not all product issues require a manual review request. Understanding when you need one saves time.
Review Required
Review Not Required
Fix First, Then Request
Always make your fixes BEFORE requesting a review. Requesting a review without addressing the issue just wastes a review attempt and can hurt your standing. The exception is when you believe the flagging is incorrect and no changes are needed.
How to Request a Product Review
The review request process is straightforward, but finding the right place to request can be confusing.
Step-by-Step Process
Go to Products > Diagnostics in Merchant Center
This shows all issues affecting your products.
Find and click on the policy issue
Look for the specific policy violation you want to appeal.
Click "Request review"
You will see this option for issues that support manual review.
Choose your reason
Select "I fixed the issue" if you made changes, or "I disagree with the issue" if you believe it is incorrect.
Submit and wait
Reviews typically take up to 7 business days.
What Happens During Review
Understanding the review process helps set expectations.
The Review Timeline
- Immediate acknowledgment - You see confirmation that review was requested
- Processing period - Google reviews your product(s) - up to 7 business days
- Decision - Product is either approved or remains disapproved
- If approved - Product can show within 24 hours of approval
Possible Outcomes
Review Approved
Product is reinstated and can show in Shopping results. No further action needed.
Review Denied
Product remains disapproved. You may need to make additional changes and request another review.
Limited Review Attempts
You cannot submit unlimited review requests. If reviews are repeatedly denied, you may face restrictions on requesting additional reviews. Make sure issues are truly fixed before each request.
Improving Your Review Success Rate
Some approaches significantly improve your chances of a successful review.
Before Requesting
Common Mistakes to Avoid
- Requesting without fixing - Hoping the same product passes on a second look
- Rushing multiple requests - Submitting repeatedly without giving time for review
- Partial fixes - Addressing only the most obvious issue when others exist
- Disagreeing when you should fix - Claiming false positive when the product actually violates policy
What to Do If Review Is Denied
A denied review is not the end - but you need to take a different approach.
After a Denied Review
Review Cooldown
After a denied review, there may be a waiting period before you can request another review for the same issue. Use this time to make meaningful improvements rather than trying to rush another request.
Handling Multiple Disapproved Products
When many products are affected by the same policy violation, the approach is slightly different.
Current Limitation
No bulk manual review option exists. Policy reviews must be requested one product at a time. This is a significant limitation for merchants with many affected products.
Best Approach for Bulk Issues
- Fix the root cause - If the same issue affects many products, fixing the underlying problem is more efficient than individual reviews
- Update all affected products in feed - Make changes in bulk through your feed
- Let automated reprocessing work - Many issues will clear automatically after feed updates
- Reserve manual reviews for stubborn cases - Only request manual review for products that do not auto-clear
- Prioritize high-value products - If you must do individual reviews, start with your most important products
Pre-Review Compliance Check
Before requesting reviews, use our scanner to verify your fixes address all potential policy triggers, improving your approval chances.
Check Compliance